How to get the most from customer relationship management

CRM News, Lorge Blog

Every business should strive to satisfy customers and ensure they meet their needs. It is important to know what customers need and are most comfortable with. Dissatisfied customers not only affect the reputation of a business, but the retention rate of employees.

Imagine when you meet people. You sweep them off their feet and when you begin to like them, they become inconsistent. The spark will fade and you won’t want to associate yourself with them. This is no different to dissatisfied customers. Lorge has software that teaches businesses how to improve their relationships with their customers. Customer relationship management is creating long-term relationships with customers which requires honesty and excellent customer service.

Every business needs money to survive. Without customers, businesses are essentially nothing. When customers are happy, they will spread the word about the great service they received. Businesses that focus on building a relationship with their customers will thrive and persevere. Customers expect a superior, value for money service.

Lorge believes businesses not only need to spend money to make money, but rather invest in taking their employees for customer management courses so that they are able to better interact with customers. Customer satisfaction should be an investment that will make money both in the short and the long term.

Our customer relationship management software can be used for several applications such as marketing, track leads, access business information and support partners, just to name a few. The customer relationship management software is also used to manage business contacts, contact sales and sales leads.

Lorge’s software is designed to assist businesses in gaining accurate and actionable customer insights with analytic actions. Our software can be personalised to streamline operations, capture your customer’s personal information and known interactions. Lorge has competent IT specialists who will install the software for you at your office site. The customer relationship management software will then be accessible to the business via Lorge’s secure service.

Our software assists businesses in providing them with accurate data on what type of products and services their customers require and how they can improve their service. This assists businesses with their sales and gives them a better understanding of their customers and the exact products they need. Our software is user friendly and can be personalised with tools that are helpful to businesses in understanding their customers and demographics.

Customers encounter several steps when considering whether to purchase or invest in a product from any business. This is called the customer life cycle. Effective customer life cycle management enables customer interactions which signifies profit and business growth. This software identifies potential customers and the best way to reach them.

Lorge helps businesses integrate data with supportive employees that assist businesses in understanding their customers and retaining new and old ones. We assist businesses in customer experience, based on customers’ expectations and the service they receive.  Providing an optimum customer experience has been Lorge’s drive to retain customer loyalty. Our software assists in understanding and generating specific insights and customer needs for a unique experience. Our software researches and packages data on a company’s behalf. Any business that chooses Lorge’s software is guaranteed positive returns.

The software assists in developing successful brands and products. Lorge has assisted many companies that have long struggled with sales and have seen an improvement since they invested in our software. Our software helps companies acquire sales to strategise into actionable plans that will generate profit. Companies have seen great support, new opportunities, accelerated performance and growth through Lorge’s tools.

Companies acquire a lot of data from different sources and our software combines the data to make it accessible anywhere, anytime. Customers now compare prices, check company marketing strategies and review customer service before purchasing products or services.

Our software enables businesses to identify leaks in a business and offer solutions on how they can be avoided and . Lorge software assists businesses to improve and reach their full potential. Customer relationships can be improved by meeting a customer’s needs. Businesses should know what customers need and deliver it according to their expectations. Adding value in what you sell will make customers continuously return, which will lead to a long-term consumer relationship.

Sometimes businesses have potential customers, but they don’t know it yet. When businesses give a good service to their clients, they tend to do business with the company indefinitely. Communication is one of the key aspects in improving customer relationships. If a client’s needs cannot be met, it is then advisable to communicate this to the client so that the issue can be resolved, rather than making the matter worse.

One of the biggest mistakes a business makes is that they think customers will always favour them, even when they are wrong. Customer relationships can also be built via surveys regarding the services and products a business offers. Businesses need to go out of their way to communicate with clients, which can be done via weekly/monthly newsletters and emails. This is a simple way to connect with your clients and understand their needs.

Communication and satisfactory services improve customer relationships. It shows customers that you are doing enough to satisfy their needs and are striving towards a long-term relationship. As a business owner, you shouldn’t take complaints lightly. When customers complain, ensure you make follow ups, update them on the progress and resolve the matter fast before it escalates. It is also important to know your customer’s buying patterns, which can easily be tracked by customer relationship management software. Business owners will understand their customer’s likes and dislikes. Our software will assist in understanding each customer and what they require.

A customer’s trust is built on the satisfaction of a company’s services or products. Lorge values customer trust and feedback. We are constantly asking our customers for feedback on the services we offer. Our employees ensure all our customers are satisfied and queries are handled timeously. Should we be unable to do so, we notify them accordingly, so as not to lose them as a customer.

Contact Lorge for more information